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Competitive Intelligence
Market Positioning & Win Strategies
Analysis of major competitors and tactical approaches to win deals across different competitive scenarios
Eliassen's Sweet Spot
Mid-market to large enterprises ($100M - $10B revenue)
Clients seeking specialized expertise over generalist consulting
Projects requiring speed, agility, and cultural fit
Organizations prioritizing long-term partnerships vs. transactional engagements
Regulated industries (Financial Services, Life Sciences, Federal) needing compliance + innovation
Pricing Strategy:
Premium-but-accessible: 30-50% below Big 4, 15-25% above pure offshore providers
Superior talent quality, domestic delivery, niche specialization, and culture fit
Major Competitors
Win Strategies by Scenario
Competing against Big 4 (Accenture, Deloitte, etc.)
- Emphasize cost savings (50-70% lower) without sacrificing quality
- Highlight speed and agility (2-4 week ramp vs 8-12 weeks)
- Position specialized expertise in niche domains (Clinical, Federal)
- Showcase culture fit and white-glove service vs. impersonal 'factory model'
- Leverage case studies with measurable ROI
Competing against offshore providers (Cognizant, Infosys)
- Stress quality and U.S.-based delivery (no time zone or communication gaps)
- Position as premium alternative with better outcomes
- Emphasize domain expertise and strategic value vs. commodity labor
- Highlight security and compliance (especially for regulated industries)
- Show lower total cost of ownership (TCO) due to fewer rework cycles
Competing against boutiques (Slalom, Credera)
- Leverage deeper specialization (e.g., Eliassen Group Federal, Clinical RWE)
- Showcase broader service portfolio (Technology + Financial + Clinical)
- Highlight larger talent pool and bench strength
- Emphasize mature managed services and flexible engagement models
- Position as 'boutique experience at scale'